Keller Williams Intown Atlanta
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Don’t Be The “Pinball” House For Sale

What it feels like when your overpriced home is not selling, as defined by stock photography.

Have you heard the term “pinball” used to describe an overpriced listing?  I just read an article in the Miami Herald about “pinball” homes- very relevant and true.  Here’s how they define the term:

A setup or pinball property is a house listed with an unrealistically high asking price that pulls in lots of visits by agents and shoppers, but no offers. The problem is this: Real estate agents, including even the listing agent, are using the overpriced house as a negative example to sell other, similar homes nearby that carry lower asking prices.

“It’s like a pinball machine,” says Debbie Cook, an agent with Long & Foster Real Estate in Silver Spring, Md. The “setup” is the foil — the house that agents show clients in order to make other more realistically priced listings look better. Maybe the sellers — encouraged by reports of rising sales and low mortgage rates — insisted on the aggressive asking price and wouldn’t list for anything less. Or maybe the sellers’ agent didn’t fully brief them about what the house could command in today’s conditions rather than lose the listing.

It’s an interesting read, especially if you’re thinking about selling your home.  Don’t be that guy or gal.  It won’t end well.

Posted by Jon at 10:44 am on June 20, 2012 : 0 comments

Labels : Home Selling

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