How many times have you seen the Metrobrokers billboard on I-85 South? You know the one that I’m talking about- it’s about a half mile north of the 85/75 connector, just next to the MARTA yard:
I don’t think I’ve ever written about a competing brokerage’s marketing, but the Metrobrokers billboard is borderline iconic. While its approach to counting home inventory is often disputed (I’ve been told that it computes the Atlanta housing market based on a 35-county radius), its impact on thousands of commuters is immeasurable. It’s turned everyone into a housing inventory expert- and has become Atlanta’s answer to New York’s famed National Debt Clock:
It’s safe to say that I was more than a little shocked to see the billboard empty when driving down 85 South last night. Not sure if it’s gone for good, or if it’s in the shop for repairs. If the fat lady has in fact sung, this is Atlanta’s greatest vehicular marketing loss since the “”Gwinnett Is Great”” water towers were taken down.
I suppose, at the end of the day, nothing has been the same since the loss of the So So Def “”Welcome to Atlanta”” sign: