Selling Your Home

Selling a home isn’t what it used to be.

There are over 50,000 homes for sale in metro Atlanta.  Unfortunately for sellers there are not 50,000 buyers.   Sellers looking to maximize their home investment are facing stiff competition from aggressively priced foreclosures, a hesitant buyer pool and an unpredictable global economy.  Now more than ever, it is imperative for sellers to align themselves with the right Realtor.

The Atlanta real estate market’s volatility isn’t the only thing that’s changed over the last few years.  So has real estate marketing.  Long gone are the days when a bouquet of balloons was enough to sell a home.   The leisurely Sunday afternoon spent perusing open houses has been replaced by Facebook, Google, iPhones Apps, QR codes and Twitter.

If you are thinking about selling your home, you need to hire a Realtor who understands where media, technology and marketing meet.  A Realtor who understands the current, local market conditions.  A Realtor who can help you price, present and market your home to its maximum potential. You need a Realtor who gets it.

This is what I do. Let’s chat.

• Learn more about Jon Effron, Associate Broker and Realtor
• Client Testimonials
• Find out what your home is worth

Client Testimonial

“What can we say about Jon Effron? In the worst economy since the Great Depression this guy helped us sell our house in Grant Park for a price we were happy with. From the minute we hired him, he put together a marketing plan and implemented it. Unlike many Realtors, Jon is innovative — he posted a story about our home on his blog, worked on positioning us correctly in the market, and strategically told us how to attract new buyers. He’s got a handle on technology, and where today’s buyer is looking — he’s a true innovator and marketer. I’d also challenge you to find a more practical, honest, and fair negotiator. Jon gave us advice at every turn, helped us work through what seemed to be an untenable negotiation, and landed us a sale with some very persnickety buyers without us having to give up too much. Real estate is full of sharky or lazy people, but Jon is a true exception to that rule. Hard working, honest, and in it for you, he gives me hope that there are still some good agents out there!”

- E.S., Atlanta