He’s a true innovator and marketer.

cath

What can we say about Jon Effron? In the worst economy since the Great Depression this guy helped us sell our house in Grant Park for a price we were happy with. From the minute we hired him, he put together a marketing plan and implemented it. Unlike many Realtors, Jon is innovative — he posted a story about our home on his blog, worked on positioning us correctly in the market, and strategically told us how to attract new buyers. He’s got a handle on technology, and where today’s buyer is looking — he’s a true innovator and marketer. I’d also challenge you to find a more practical, honest, and fair negotiator. Jon gave us advice at every turn, helped us work through what seemed to be an untenable negotiation, and landed us a sale with some very persnickety buyers without us having to give up too much. Real estate is full of sharky or lazy people, but Jon is a true exception to that rule. Hard working, honest, and in it for you, he gives me hope that there are still some good agents out there!”