Jessica Dauler, Jessica Shops

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Jessica Dauler is Atlanta’s undisputed shopping shaman, having taken the term “”shop girl”” to a whole new level. Jessica Shops, her flagship web site, is the “”paper of record”” in the local shopping scene, and with 25,000 subscribers to her weekly newsletter, it’s safe to say that there are a few shoppers out there that trust her opinion. The AisForAtlanta crew figured that if she could handle the wackiness that is The Bert Show every Friday, she could our Five Questions With… interrogation!

Q. Carrie Bradshaw calls you. She’s moving to Atlanta, and she needs your advice. What’re you telling her?
Carrie Bradshaw looks as confused as a native Atlantan, searching for the elusive “”SoNO“” neighborhood…
A. Don’t even think about selling any part of your fabulous NY wardrobe. I promise you will use it in Atlanta (…and I want to borrow some of it too). We have amazing events and fun parties with people in the fashion know. We also have diverse shopping, from your favorite Jimmy Choo’s to Indie designers, you just have to know where to shop – and that’s where I can help.

Q. Favorite neighborhood?

A. I am sure you meant favorite neighborhoods. Who can pick just one? If food is involved, it would be Inman Park for Shauns, Rathbuns, or Highland Bakery. For designer labels I would hit Buckhead (but only if there is a sale), for some funk, Little 5, and for at bit of everything… Virginia Highlands is a great place to spend a Saturday.

Q. It’s your final meal in Atlanta. Where will you be going, and what will you be eating?

The Flying Biscuit features biscuits that almost look as though they want to eat everything else on the plate.
A. If my final meal is breakfast I would go to The Flying Biscuit and savor the best grits and biscuits on the planet. And if I get to have dinner too … Kyma in Buckhead for grilled Octopus paired with Greek wine. Even non-Greek food fans LOVE this place!

Q. As a veteran of many sample/warehouse sales, any sage wisdom for the uninitiated?

A. Absolutely! You must go prepared. This means extra cash (in case they don’t accept credit), and wear a tight fitting tank and boy shorts (or a skirt if you are shy) so you can try on anywhere if the fitting rooms are jammed. Easy on/off shoes are crucial as well. Know what you want and hit those areas first, don’t be afraid to ask for help and direction when you walk in. If you want or need jeans, don’t get side tracked by earrings. Finally… get there early for the best selection and sizes.

Q. 24 hours riding MARTA, 12 hours driving around the Perimeter, or 6 hours walking up and down Peachtree?

A. 6 HOURS WALKING UP AND DOWN PEACHTREE. I would kill myself if I had to drive around the Perimeter for 12 hours.

BONUS QUESTION: What is Jessica Shops, and why is it awesome?

I am a shoppers best friend, and is where I share everything I can find about great deals in Atlanta and some online. I am obsessed with shopping but refuse to pay retail, and the visitors to my site have the same obsession. Everyone loves and needs a deal especially in this economy. exists because once you’ve slipped into something half-price, you can’t wear retail anymore!

The Linkage
For info on an amazing fashion event, check out more on Jeffrey Fashion Cares, here.
For info on Jessica Shops Boutique Warehouse sale sneak peak, click here.
For info on that crazy cool Castleberry Hill loft that you always wanted, the one with plenty of room for all the new designer duds that you plan on buying at the Boutique Bargains Warehouse Sale, click here.
About the Author
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Jon Effron is widely regarded as one of the leading Realtors in Atlanta, working with both buyers and sellers throughout the metro area to maximize their real estate investments. In 2014, Jon was the #1 individual agent at Keller Williams Intown, one of the largest brokerages in Intown Atlanta. Prior to becoming a Realtor, Jon was the Vice President of Development at Tujay Group, an Atlanta real estate development firm. His career pre-real estate included stints at, eGroups (now Yahoo! Groups) and Elite Traveler magazine, where he served as the Vice President of Marketing.