Founder Hires Realtor

Jon Real Estate Leave a Comment

Straight from the “”do as I say, not as I do”” files, the founder of– “”the nation’s leading ‘by owner’ real estate website””- hired a Realtor to sell his home.  According to a recent piece in The Wall Street Journal, Colby Sambrotto actually listed the property himself for six months before he sought the services of an agent.  Long story short, the Broker was able to procure a buyer… at $150,000 more than the original asking price.

I’m in no way suggesting that the “”By Owner”” method can’t work.  Mr. Sambrotto sold his two-bedroom condo for $2.15 million… so it obviously worked pretty well for him (as a business owner, not as a seller).    I’m also not suggesting that it’s standard practice for a Realtor to sell a home at 7% above asking price.  That only happens in Manhattan, and even there it’s not exactly a regular occurance.  I just couldn’t resist sharing something that smelled so deliciously ironic…

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Jon Effron is widely regarded as one of the leading Realtors in Atlanta, working with both buyers and sellers throughout the metro area to maximize their real estate investments. In 2014, Jon was the #1 individual agent at Keller Williams Intown, one of the largest brokerages in Intown Atlanta. Prior to becoming a Realtor, Jon was the Vice President of Development at Tujay Group, an Atlanta real estate development firm. His career pre-real estate included stints at, eGroups (now Yahoo! Groups) and Elite Traveler magazine, where he served as the Vice President of Marketing.