How You Know That Your Realtor Doesn’t Know…

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Is It Possible For Every Realtor To Know Every Neighborhood?

There is no single Realtor that can claim to be a master of all markets.  Some are more familiar in condominiums than single family homes.  Others might be more familiar with Midtown than Dunwoody, perhaps more of a Cobb County Brave than a Cabbagetown Hipster.

Sure, some Realtors are more active than others (i.e. they sell more homes), and some might have the curiosity and natural ability to procure and retain more facts. But, by and large, we are at best “a mile wide, and an inch deep” and any claim to the contrary should be addressed with a healthy dose of skepticism.

Of course, this presents a bit of a challenge for practitioners within my trade.

On one hand, we want to project an image of competence and market knowledge to our clients and the public.  On the other hand, it becomes physically, emotionally, and mentally challenging to deliver on the promise that we’re often times projecting.  Simply put, it just isn’t possible- especially across a “metro area” comprised of thirty-five counties, and nearly six million residents.

I recently came across a Realtor bio that perfectly illustrates what I’m talking about.
I’ve made a few edits to protect the innocent, and to hyperbolize the point:

[Unnamed Realtor] is an expert in the areas of Fulton, Dekalb, Forsyth, Cobb, Henry, Clayton and Gwinnett Counties plus the areas of Duluth, Ansley Park, Brookhaven, Peachtree City, Buckhead, Virginia Highlands, Milton, Smyrna, Morningside, Reynoldstown, Dunwoody, Sandy Springs, Mabelton, Johns Creek, Chamblee, Peachtree Corners, Peachtree Road, Peachtree Ridge, all things Peachtree and any municipality that starts with a P, or, features multiple syllables.
[Unnamed Realtor] is your expert in selling office buildings, condos, farm land, single family homes, boat slips, tonka trucks and artist’s loft.

So, What’s The Moral Of The Story?

Ok, so clearly I’ve blurred the lines between reality and farce a little bit, but I think the point is clear.

You wouldn’t go to a Dermatologist to install a pacemaker, and if you’re looking to buy a house in Adair Park you shouldn’t be working with a Realtor that specializes in East Cobb.

It’s true, all (ok, most) Realtors “want” your business.   Some of them know your street like the back of their hand- they drive it every day, and they can tell you stories about every house that has sold there in the last five years (all, while on one foot).  Others would need to scan Google Maps for a few minutes before locating your neighborhood.

Want to know how you can avoid this situation?  Ask questions.  Lots of them.

258hHow many homes have you sold in (fill in the blank)?
How long have you been selling homes in (fill in the blank)?
What are the current market trends in (fill in the blank)?
What do you know about selling real estate in (fill in the blank) that the other Realtors don’t?

Real estate is a local business.
You should hire a local to do real estate business with.

About the Author
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Jon Effron is widely regarded as one of the leading Realtors in Atlanta, working with both buyers and sellers throughout the metro area to maximize their real estate investments. In 2014, Jon was the #1 individual agent at Keller Williams Intown, one of the largest brokerages in Intown Atlanta. Prior to becoming a Realtor, Jon was the Vice President of Development at Tujay Group, an Atlanta real estate development firm. His career pre-real estate included stints at, eGroups (now Yahoo! Groups) and Elite Traveler magazine, where he served as the Vice President of Marketing.