“For as long as I can remember, futurists have been telling us about life in a paperless world. Technology, the logic went, would free us from our precious paper. With major advancements in personal computing and broadband capabilities, paper was destined to become a thing of the past, joining the telex machine and Menudo in the recesses of our collective memory.
Regardless of which theory you subscribe to, one thing is certain: we all receive far too much paper via junk mail. And by junk mail, I mean everything from that latest International Male catalog to the endless stream of Capital One credit card solicitations. It never seems to end. The average person receives 41 pounds of junk mail per year, a stunning figure considering that 40% of landfill space if taken up by paper. One Michigan-based non-profit, 41pounds.org is out to change our paper mountain building habit, one Publishers Clearing House “”You’re A Winner!”” solicitation at a time.
I could blog on and on about how their program works, how they give a huge chunk of your $41 fee to a charitable organization of your choice, and how you’ll never have to look at another Pottery Barn Kids catalog again… but you’re better off just checking out the site for yourself. Do your mail box- and the earth- a favor and check it out- click here.”