Looks Like A Duck, Smells Like A Duck…

Jon Real Estate Leave a Comment

Interesting article in the New York Times last week about the realities of LEED Certification. In summary:

Builders covet LEED certification — it stands for Leadership in Energy and Environmental Design — as a way to gain tax credits, attract tenants, charge premium rents and project an image of environmental responsibility. But the gap between design and construction, which LEED certifies, and how some buildings actually perform led the program last week to announce that it would begin collecting information about energy use from all the buildings it certifies.

It’s an interesting and timely piece, as just about every pusher and their product under the sun is touting their green/eco benefits. Green Marketing (and its deceptive cousin, greenwashing) is a slippery slope, and while great strides have been made to improve standards and processes, make sure you know why something is in fact green.

While not LEED Certified, the SoHo Townhomes- a cool new project in Kirkwood– qualifies as being sufficiently green in my book. Here’s why (all items are clickable, so if any of these features sounds unfamiliar, click through for more information on why they’re either good for your health, wallet, or the earth):

Light Reflecting White Membrane Roofs

Dual flush toilets

High Energy Heat Pumps

Icenyne Insulation

Low-E Fixed and Sealed Windows

Tankless Hot Water Heaters

Low VOC Paint

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Jon Effron is widely regarded as one of the leading Realtors in Atlanta, working with both buyers and sellers throughout the metro area to maximize their real estate investments. In 2014, Jon was the #1 individual agent at Keller Williams Intown, one of the largest brokerages in Intown Atlanta. Prior to becoming a Realtor, Jon was the Vice President of Development at Tujay Group, an Atlanta real estate development firm. His career pre-real estate included stints at ABCNews.com, eGroups (now Yahoo! Groups) and Elite Traveler magazine, where he served as the Vice President of Marketing.