Earlier this week, the New York Times published an excellent article about the extreme measures some Realtors are taking to bond with their clients. From hang gliding to beer pong playing, iPod tutoring to organizing scavenger hunts, these real estate agents are serious about standing out from the crowd. So sayeth the Times:
There are more than 52,000 licensed real estate agents and brokers in New York City, and nearly 28,000 in Manhattan alone. So for those who make a living in this frantic field, one of the greatest challenges is distinguishing themselves from a large and aggressive pack. Some agents and brokers say the most effective way to do this is by skipping the usual client lunches and meetings over drinks, and instead finding unusual ways of spending time together.
The article really got me thinking about how I approach my business. I’ve always prided myself on a strong work ethic, being 100% client-centric and constantly innovating. Is it possible, I thought to myself, that putting everything that I’ve got into my clients’ best real estate interests might not be the best business strategy? I’ll never have the stomach for hang gliding, but perhaps I could start organic gardening with clients, or take them on excursions to Medieval Times. The road to real estate stardom might actually be paved with anecdotes of client triathlons or Wii tournaments!
After thinking through a few hundred potential bonding activities, I’ve decided to stay focused 100% on the real estate end of the equation. If you’re looking for a Realtor that provides exceptional service and a high level of expertise, I’m your guy. If you’re looking for someone to play beer pong with, you’ll have to call the guy in New York.
Edit Credit: New York Times; Photo Credit: ESPN