He’s a true innovator and marketer.

What can we say about Jon Effron? In the worst economy since the Great Depression this guy helped us sell our house in Grant Park for a price we were happy with. From the minute we hired him, he put together a marketing plan and implemented it. Unlike many Realtors, Jon is innovative — he posted a story about our home on his blog, worked on positioning us correctly in the market, and strategically told us how to attract new buyers. He’s got a handle on technology, and where today’s buyer is looking — he’s a true innovator and marketer. I’d also challenge you to find a more practical, honest, and fair negotiator. Jon gave us advice at every turn, helped us work through what seemed to be an untenable negotiation, and landed us a sale with some very persnickety buyers without us having to give up too much. Real estate is full of sharky or lazy people, but Jon is a true exception to that rule. Hard working, honest, and in it for you, he gives me hope that there are still some good agents out there!”