If you live in Atlanta, you’ve probably seen AJC Reach before. While you may recognize AJC Reach for their treasure-trove of money saving coupons on services and goods ranging from carpet cleaning to discount tires, it’s more likely that you know the circular by its signature “”garbage in the street”” appearance:
Don’t get me wrong, I love the AJC. I’m not snobby about coupons (especially the Kroger Plus Card, the best “”coupon”” out there). But there’s something nervy about a company that drives by my house and throws an unsolicited bag of paper onto the street. It seems more like litter than it does like marketing. I mean, how would the executives at the AJC (or their advertisers) feel if I threw a bag of paper on to their lawn that encouraged them to use me as their Realtor?
Evidently, I’m not alone in my disdain for this marketing masquerade- there’s a Stop AJC Reach movement brewing. Check out their website and Facebook Group for more information. They feature instructions to unsubscribe from the circular, as well as more information on why the circulars started appearing on our streets in the first place.
Curious, do you receive AJC Reach in your front yard? Do you ever use the coupons?